Copywriting

Charles Daly copywriter photo by Lian Leng

“Charlie is amazing at turning mundane, boring topics into content gold.”
–Leslie Ramey, SEO Consultant at Botify

Long-Form B2B Content & SEO

Charles Daly copywriter photo by Lian Leng
Photo: Lian Leng

I specialize in long-form B2B copywriting, including white papers, brochures, blog posts,  direct response content, and ebooks.

I bring a conversational tone and enthusiastic language to topics that might not seem riveting at first glance. I help software as a service (SAAS) companies communicate the benefits and features of their offerings and what sets them apart in a crowded market.

Why Long-Form?

Long-form content ranks better in search engines.

White papers are the most shared and most influencial type of content among B2B buyers. (Source.)  76% of visitors are willing to exchange personal data for access to high-quality white papers (Source.)

There’s an old story about a marketer who was asked,

“Does anyone actually read a 30-page email?”

“Only the buyers…” He replied with a big grin.

I’ve written and ghostwritten content for:

Salesforce (US, Canada, and the UK)

Campaign Monitor

Toast

HubSpot

Kaminsky Design & Remodeling

Among others… Much of my ghostwriting work is unattributed.

I was the ghostwriter for Privy’s The Ecommerce Marketing Handbook.

the_ecommerce_marketing_handbook

Long-Form Copy Can Improve Your Traffic and Google Rank
(Even if nobody’s heard of you)

You don’t need hundreds of pages to outrank your competators on Google. You just need a few high quality ones.

3,000+ word posts like “how-to” and “ultimate” guides can dramatically increase your traffic by establishing your website as an authority in your field.

Web copy

ThinkingKap Learning Sollutions

ThinkingKap needed a services page. I helped them build a layered user experience that communicates everything a visitor needs to know at a glance with more information on “learn more pages” (which also improve SEO.)

Make Peace or Die

I built this page for my dad’s memoir. The challenge was to incorporate multimedia content in a simple template to build excitement for the book while clearly communicating what it’s about and why someone might want to read it.

 

Side Projects

When I’m not writing, I’m busy… writing.

My Side projects include travel writing, fiction, non-fiction ghostwriting, and the occasional poem. I even write haikus.

Travel Writing

My travel writing has appeared in The Boston Globe and ROAM Magazine.

I’ve written about kayaking and camping for DD Hammocks’ Adventure Blog.

“Charles is eager to write, eager to work, and eager to learn.
You can tell he loves what he does, and his responsiveness
and professionalism mean he’s easy to work with.
It’s hard to find writers who are comfortable with
the editing process, but Charles is genuinely interested and proves
his desire to be the writer you or your clients need.”

–Amanda Russel, Senior Editor at Brado

Non-Fiction Ghost Writing

I helped my dad write his memoir, Make Peace or Die, which was featured on Jocko Podcast (episode 196.) He’s a decorated and wounded veteran of the Korean War (USMC) and the last living member of JFK’s West Wing staff.

cover of charles u daly's memoir make peace or die

 

I Love Writing (So You Don’t Have To)

Do either of these sound familiar?

  1. You hate writing, but your business needs written content. 
  2. You don’t mind writing, but you’re too busy to drop what you’re doing and write. 

Most of my clients can write. Many of them are great writers. They all have better things to do than write B2B content.

My job is to take care of the writing so you can focus on running your business. 

FAQs

What Are Your Rates?

The short answer: it depends. I charge a project rate. The rate for a given project depends on a few key factors, including:

  • How much research and outlining is involved.
  • Your budget.
  • The value of what I’m writing.  $3,000 might sound like a lot for a 3,000-word white paper, but not when you consider the value of even a slight uptick in lead generation or conversion.
  • The scope of the project and future projects. I offer discounts for monthly retainers and multiple projects.

Here are some ballpark rates based on past projects.

White Paper / Special Report – $2,000-$7,000

SEO pilar page – $2,000-4,000

Email Newsletter – $800-$1,500/month

ebook – $2,000-$11,000

The bottom line is that good copywriting isn’t cheap, and cheap copywriting isn’t good.

I offer high-value copy for value-driven buyers. Lowballers begone!

“Charles has been amazing to work with. He did everything we asked and when the project went beyond our original scope, he came through with no complaints. I fully endores him and recommend him for writing, editing, ghostwriting, and content marketing. He will be a huge asset to you!” 

-Daniel J. Murphy, Director of Marketing at Privy

Do You Work Remotely?

Yes. I only work remotely. Always have, always will. That said, I’m happy to come in for a sitdown at the beginning of a big project.

I’m used to coordinating with teams across time zones and making the most of time differences rather than just working around them. I’m usually on Central European Time (GMT +1.) If you’re based in the States, working with me is like having a friend in the future.

How Many Rounds of Edits do you Offer?

Whether I’m writing a book or an email, I do three drafts of everything.

When I’m working with a client, I keep the whole process transparent and collaborative with real-time feedback as we go.

I didn’t invent this process, feel free to steal it for your own writing.

  • Draft 1 – This is the “vomit” draft nobody needs to see but us. The important thing is getting everything on the page.
  • Draft 2  – The big rewrite. Now it’s time to turn the thing I wrote into the content you and your readers want. This is a content edit to make sure the narrative structure works and fix any major flaws. Also a good time for a fact check and to fill in citations and links.
  • Draft 3 – The line edit. At this point, it’s almost good to go–but let’s tighten up the sentences, clean up the typos, and make sure the language is as strong as it can be.

Email and Direct Mail Make Sales

I specialize in long-form content, because it’s proven to drive results.

If you’re interested in reaching your customers directly, there’s still no substitute for direct response via email or direct mail. These channels remain relevant because they work.

  • Email has the highest return on investment of any marketing channel, a mind-blowing 3,8000% And 40% of B2B marketers say email newsletters are critical to their success (Source.)
  • Email newsletters are pretty much the only way to reach an audience online that is not governed by algorythms.

What do You Mean by Long-Form Content? Why does my Business Need it?

There’s a lot of debate over what qualifies as long-form.  Marketing expert Neil Patel defines it as 2,000+ words of high-quality writing. These are the business equivalent of feature articles.

Why long-form, you ask?

Well, long-form blog posts rank better in search engines, get tweeted 68% more, are shared 16 times more often, and continue to generate leads and traffic for a longer period of time (Source.)

They’re one of the best ways to build authority in your industry.

But blog content is just the beginning.

Long-form can be anything up to and including books. I’ve mentioned some of the other key applications of long-form content, including white papers, brochures, newsletters, and direct response.

One of the most exciting things about long-form content is that you can repurpose it endlessly. A 3,000-word blog post can be a parent page to many shorter posts. Your blog can direct potential leads to your white paper and vice versa.

Do you Write Shorter Stuff too?

Yes, but I prefer to do a batch of short pieces rather than a one-off 300-word post. If in doubt, just email me with a description of what you have in mind.

Can you Write About ________? 

Probably…

I specialize in SAAS, tech, and early-stage startups, but I’ve written about all sorts of things, including toilets, kitchen islands, and how culture affects restaurant management styles.

I’m an expert at helping experts communicate what they know and why it matters.

Can You Write my College Essay for Me?

No!

Write your own essay.

Nobody likes a cheater.

I Wrote a Thing; Can you Edit it?

Yes!

Sometimes that’s a great way to save money on a writing project: you write it, I edit it.

Contact me with a brief description of your project and your estimated budget. Let’s get to work!

     

    Some satisfied logos…


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