Sales Tips Anyone Can Learn from Watching Commercials–Salesforce

“Don’t touch that dial!”

“Don’t go anywhere, we’ll be right back!”

Television programming used to convincingly guide viewers through a show, and viewers would watch the commercials. But there’s no dial anymore, and when a commercial comes on, you’re already in 15 other places in your browser or on your phone.

Because of that, commercials should have died off with our ability to stream on demand. Instead, they rose to the challenge by providing content that’s almost as entertaining and addictive as the shows they interrupt. They do this by sticking to the fundamentals of good sales and good storytelling.

For that reason, commercials are like free mentorship for anyone in sales. Don’t skip the ads: They will teach you how to make people laugh, cry and, most importantly, how to hold their attention. A person’s attention is the most precious currency in the digital age.

Here are a few important takeaways from commercials both on- and off-line, including the cult favourite: late-night infomercials.

Read on at SalesForce Canada.

8 Small Business Tips to Save Time and Money–Salesforce

There has never been an easier time to start and run a small- or medium-sized enterprise (SME). You now have access to services that were once unavailable to even the behemoths: Sophisticated management and collaboration tools are just a click away. In a business ecosystem that increasingly favours small and agile over big and lumbering, many of these cost-saving solutions take advantage of scale. This is an exciting time to be a little fish.

The real challenge in a world where anyone with a laptop can start a business isn’t access or infrastructure: It’s knowing how to make the vast knowledge and resources of the connection economy work for you. Here are eight business tips to help your SME save time and money, and leverage your size.

 

Continue reading at SalesForce UK & Ireland 

 

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Training Lessons from the Developing World

What can we learn from schools in the developing world? You’re probably used to seeing this question the other way around. That’s because we rarely look at people we perceive as less fortunate and ask, what are they doing right?

training lessons

But a closer look at a classroom without technology, or even furniture, demonstrates the essence of what teaching is all about. Examining how teachers can get by without technology can improve and simplify our own relationship with high tech teaching tools. So pull up a seat on the floor and have a look.

 

Continue reading at ThinkingKap Learning Solutions