content marketing

Email Personalization Guide — Campaign Monitor

Gone are the days of one-size-fits-all messaging. Consumers have come to demand and expect relevant and personalized content and experiences both online and offline.

To meet those demands, marketers are striving to leverage email personalization to move from 1: many messaging toward 1:1 experiences that not only meet, but exceed consumer expectations and set them apart from the competition. That’s why it’s not surprising that when asked to prioritize one capability that will be most important to marketing in the future, 33% of marketers answered: “personalization.” Furthermore, 74% of marketers say targeted personalization increases customer engagement, and they see an average increase of 20% in sales when using personalized experiences.

To help marketers slay their email personalization challenges and goals, we created a comprehensive guide that covers basic tactics like personalizing an email subject line, to more sophisticated techniques like using dynamic content or behavioral data based on how consumers are engaging with your brand. Marketers at every level and ability can reap the benefits of sending more relevant and personalized messages that get results.

Read on at Campaign Monitor

8 Creative Ways to Use Instagram’s New Multiple-Image Posting Feature — Salesforce

In early 2017, Instagram announced its new multiple-image posting feature, also called a “carousel.” It lets you post up to 10 photos in a slideshow or an album. This is an exciting tool for brands and businesses: It’s designed to maximize engagement, refine storytelling, beautify your feed, and even optimize ad placement.

Along with the proven success of Instagram Stories, the carousel will likely be a hit with users and evolve as more engage with it (rather than the lukewarm reception to recent updates rolled out by Facebook and Twitter).

We’re just seeing the beginning of what can be done with the multi-post carousel. Here are few ideas to help you get creative with your posts.

Read on at SalesForce.

How to Set Up Your Service Cloud Platform for Maximum Effect — Salesforce

Once upon a time — just a few years ago, to be more exact — a company’s blog (assuming they even had one) had nothing to do with the service department. Sales was largely ignorant of what customers were saying in forums and on social media. Managers had no choice but to rely on metrics that were vague, incomplete, or totally irrelevant.

Then Salesforce introduced Service Cloud. It brought all of this together in a single customer service platform, and it not only streamlines existing elements of your business but, when used to maximum effect, allows you to connect more broadly and deeply with customers. With Service Cloud, your company can make an impact that would have been unimaginable in the pre-Cloud world.

Here are a few best practices to get the most out of Service Cloud.

Keep reading at Salesforce Canada.

10 Scientifically Proven Tactics to Stay Productive–Salesforce

There are many factors you and your team are unable to control when it comes to performance. You have economic constraints, each individual has limitations on their skills and brainpower, and there’s no way to guarantee that people in your workplace will always get along.

Productivity, on the other hand, is uniquely hackable. Since there’s so much riding on productivity from a financial standpoint, experts invest in productivity and behavioural science research. This research has evolved into a number of tips anyone can use to improve their efficiency, including the following 10 productivity hacks.

Keep reading at Salesforce Canada.

8 Small Business Tips to Save Time and Money–Salesforce

There has never been an easier time to start and run a small- or medium-sized enterprise (SME). You now have access to services that were once unavailable to even the behemoths: Sophisticated management and collaboration tools are just a click away. In a business ecosystem that increasingly favours small and agile over big and lumbering, many of these cost-saving solutions take advantage of scale. This is an exciting time to be a little fish.

The real challenge in a world where anyone with a laptop can start a business isn’t access or infrastructure: It’s knowing how to make the vast knowledge and resources of the connection economy work for you. Here are eight business tips to help your SME save time and money, and leverage your size.

Continue reading at SalesForce UK & Ireland