Content Marketing

Email Personalization Guide — Campaign Monitor

Gone are the days of one-size-fits-all messaging. Consumers have come to demand and expect relevant and personalized content and experiences both online and offline.

To meet those demands, marketers are striving to leverage email personalization to move from 1: many messaging toward 1:1 experiences that not only meet, but exceed consumer expectations and set them apart from the competition. That’s why it’s not surprising that when asked to prioritize one capability that will be most important to marketing in the future, 33% of marketers answered: “personalization.” Furthermore, 74% of marketers say targeted personalization increases customer engagement, and they see an average increase of 20% in sales when using personalized experiences.

To help marketers slay their email personalization challenges and goals, we created a comprehensive guide that covers basic tactics like personalizing an email subject line, to more sophisticated techniques like using dynamic content or behavioral data based on how consumers are engaging with your brand. Marketers at every level and ability can reap the benefits of sending more relevant and personalized messages that get results.

Read on at Campaign Monitor

How to Get Started in Sales: Acronyms, Tech, and Tools — Salesforce

Sales in the digital age isn’t just a matter of helping customers find solutions: Salespeople must know the tools, terms, and tech that drive their careers.

The data and variables behind a sale have never been so numerous and complex. Fortunately, tools, including configure, price, quote (CPQ) software and customer relationship management (CRM) platforms, make it possible to take a data-driven approach to every aspect of the sales process, from client-facing pricing and quoting to the hiring considerations and training that go into assembling an effective sales team.

This technology, paired with savvy sales management and a knowledge of the variables at work, can help take your sales team’s effectiveness to new levels. Here are a few tricks to get the most out of your sales data and technology.

CONTINUE READING: at Salesforce Canada

8 Creative Ways to Use Instagram’s New Multiple-Image Posting Feature — Salesforce

In early 2017, Instagram announced its new multiple-image posting feature, also called a “carousel.” It lets you post up to 10 photos in a slideshow or an album. This is an exciting tool for brands and businesses: It’s designed to maximize engagement, refine storytelling, beautify your feed, and even optimize ad placement.

Along with the proven success of Instagram Stories, the carousel will likely be a hit with users and evolve as more engage with it (rather than the lukewarm reception to recent updates rolled out by Facebook and Twitter).

We’re just seeing the beginning of what can be done with the multi-post carousel. Here are few ideas to help you get creative with your posts.

Read on at SalesForce.

7 Reasons to Bring a Tarp — DD Hammocks

My girlfriend and I balance each other out perfectly in the outdoors. She’s a climber and I’m a waterman. She knows how much food to pack, down to the calorie, and I (almost) never get us lost. She has all this camera gear, and I never get cold so there’s always room in my pack where warm layers should be.

But we have radically different ideas when it comes to shelter. I have one criterion: if it keeps the rain off, I’m good.

She, on the other hand, thinks shelter should:
> Keep the rain off.
> Keep the wind out
> Keep mosquitos and midges out.
> Act as a barrier against things that crawl and slither.
> Provide privacy
> Keep out murderers and tent burglers.

Guess who wins that argument? When we camp together, we usually sleep in a tent. But I have learned (the hard way) that it pays to bring a tarp even when you’re sleeping in a tent.

Here are few things you can do with your tarp other than sleep under it.

Make a Raft

Let’s start with the Macgyver option. Maybe you’re taking a shortcut across a lake, maybe you’re bored in camp on a rest day and need a project, or maybe you actually need a raft for survival purposes.

With just a few branches and some paracord, you can turn your 3×3 tarp into a raft. You can make an oar with the tarp bag and the right shaped stick.

Continue reading at DD Hammocks Adventure Blog

Take the Easy Route: 6 Ways Service Cloud Helps You Help Your Customers — Salesforce

The days of waiting on hold when you have a service issue are coming to an end. Customers no longer have to explain a problem over and over to each new rep, and agents are expected to resolve issues on the spot. While this is great news for customers, it’s a challenge for businesses: The changes in service technology have raised customers’ expectations, and efficiency of service has become a key factor in overall customer satisfaction.

Service Cloud by Salesforce turns your contact center into an engagement center. It gives your agents the tools they need to provide world-class service across a range of devices. Here are six ways Service Cloud makes life easier for your customers, your service team, and your business in general.

Continue reading at SalesForce Canada.