One of the most rewarding things about freelance work is the way the job description is constantly changing. There is no ‘typical day’ or ‘typical client.’ And ‘writing’ can mean something totally different one hour to the next.

Last month, this writer put on his most interesting hat so far: dating expert and profile ghostwriter for My Love Ninja.

My Love Ninja is a profile makeover service founded by author Fayette Fox . Our writing team works closely with clients to create far from ordinary dating profiles that stand out from the crowd.

If there’s one thing I’ve learned so far, it’s that all the rules of good writing still apply: narrative, characterization, showing rather than telling–that and the thing Robin Williams said in Dead Poets’ Society about the original purpose of writing: to woo.