Charles Daly

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Tag: salesforce

How to Get Started in Sales: Acronyms, Tech, and Tools — Salesforce

Sales in the digital age isn’t just a matter of helping customers find solutions: Salespeople must know the tools, terms, and tech that drive their careers.

The data and variables behind a sale have never been so numerous and complex. Fortunately, tools, including configure, price, quote (CPQ) software and customer relationship management (CRM) platforms, make it possible to take a data-driven approach to every aspect of the sales process, from client-facing pricing and quoting to the hiring considerations and training that go into assembling an effective sales team.

This technology, paired with savvy sales management and a knowledge of the variables at work, can help take your sales team’s effectiveness to new levels. Here are a few tricks to get the most out of your sales data and technology.

 

CONTINUE READING: at Salesforce Canada 

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8 Creative Ways to Use Instagram’s New Multiple-Image Posting Feature — Salesforce

In early 2017, Instagram announced its new multiple-image posting feature, also called a “carousel.” It lets you post up to 10 photos in a slideshow or an album. This is an exciting tool for brands and businesses: It’s designed to maximize engagement, refine storytelling, beautify your feed, and even optimize ad placement.

Along with the proven success of Instagram Stories, the carousel will likely be a hit with users and evolve as more engage with it (rather than the lukewarm reception to recent updates rolled out by Facebook and Twitter).

We’re just seeing the beginning of what can be done with the multi-post carousel. Here are few ideas to help you get creative with your posts.

Read on at SalesForce.

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Take the Easy Route: 6 Ways Service Cloud Helps You Help Your Customers — Salesforce

The days of waiting on hold when you have a service issue are coming to an end. Customers no longer have to explain a problem over and over to each new rep, and agents are expected to resolve issues on the spot. While this is great news for customers, it’s a challenge for businesses: The changes in service technology have raised customers’ expectations, and efficiency of service has become a key factor in overall customer satisfaction.

Service Cloud by Salesforce turns your contact center into an engagement center. It gives your agents the tools they need to provide world-class service across a range of devices. Here are six ways Service Cloud makes life easier for your customers, your service team, and your business in general.

Continue reading at SalesForce Canada.

How to Set Up Your Service Cloud Platform for Maximum Effect — Salesforce

Once upon a time — just a few years ago, to be more exact — a company’s blog (assuming they even had one) had nothing to do with the service department. Sales was largely ignorant of what customers were saying in forums and on social media. Managers had no choice but to rely on metrics that were vague, incomplete, or totally irrelevant.

Then Salesforce introduced Service Cloud. It brought all of this together in a single customer service platform, and it not only streamlines existing elements of your business but, when used to maximum effect, allows you to connect more broadly and deeply with customers. With Service Cloud, your company can make an impact that would have been unimaginable in the pre-Cloud world.

Here are a few best practices to get the most out of Service Cloud.

Keep reading at Salesforce Canada

Sales Tips Anyone Can Learn from Watching Commercials–Salesforce

“Don’t touch that dial!”

“Don’t go anywhere, we’ll be right back!”

Television programming used to convincingly guide viewers through a show, and viewers would watch the commercials. But there’s no dial anymore, and when a commercial comes on, you’re already in 15 other places in your browser or on your phone.

Because of that, commercials should have died off with our ability to stream on demand. Instead, they rose to the challenge by providing content that’s almost as entertaining and addictive as the shows they interrupt. They do this by sticking to the fundamentals of good sales and good storytelling.

For that reason, commercials are like free mentorship for anyone in sales. Don’t skip the ads: They will teach you how to make people laugh, cry and, most importantly, how to hold their attention. A person’s attention is the most precious currency in the digital age.

Here are a few important takeaways from commercials both on- and off-line, including the cult favourite: late-night infomercials.

Read on at SalesForce Canada.

10 Scientifically Proven Tactics to Stay Productive–Salesforce

There are many factors you and your team are unable to control when it comes to performance. You have economic constraints, each individual has limitations on their skills and brainpower, and there’s no way to guarantee that people in your workplace will always get along.

Productivity, on the other hand, is uniquely hackable. Since there’s so much riding on productivity from a financial standpoint, experts invest in productivity and behavioural science research. This research has evolved into a number of tips anyone can use to improve their efficiency, including the following 10 productivity hacks.

Keep reading at Salesforce Canada

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8 Small Business Tips to Save Time and Money–Salesforce

There has never been an easier time to start and run a small- or medium-sized enterprise (SME). You now have access to services that were once unavailable to even the behemoths: Sophisticated management and collaboration tools are just a click away. In a business ecosystem that increasingly favours small and agile over big and lumbering, many of these cost-saving solutions take advantage of scale. This is an exciting time to be a little fish.

The real challenge in a world where anyone with a laptop can start a business isn’t access or infrastructure: It’s knowing how to make the vast knowledge and resources of the connection economy work for you. Here are eight business tips to help your SME save time and money, and leverage your size.

 

Continue reading at SalesForce UK & Ireland 

 

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