Charles Daly

Writer

Category: Content Marketing (page 1 of 3)

Email Personalization Guide — Campaign Monitor

Gone are the days of one-size-fits-all messaging. Consumers have come to demand and expect relevant and personalized content and experiences both online and offline.

To meet those demands, marketers are striving to leverage email personalization to move from 1: many messaging toward 1:1 experiences that not only meet, but exceed consumer expectations and set them apart from the competition. That’s why it’s not surprising that when asked to prioritize one capability that will be most important to marketing in the future, 33% of marketers answered: “personalization.” Furthermore, 74% of marketers say targeted personalization increases customer engagement, and they see an average increase of 20% in sales when using personalized experiences.

To help marketers slay their email personalization challenges and goals, we created a comprehensive guide that covers basic tactics like personalizing an email subject line, to more sophisticated techniques like using dynamic content or behavioral data based on how consumers are engaging with your brand. Marketers at every level and ability can reap the benefits of sending more relevant and personalized messages that get results.

 

Read on at Campaign Monitor

 

The Ultimate Guide to Entrepreneurship — HubSpot

*NOTE: I was the ghostwriter on this post, meaning the work is mine but the byline is not. 

Entrepreneurship is the process of starting (or improving upon) a business with the ultimate goal of making a profit. It often involves great risk and uncertainty, but it’s also an opportunity to overcome those challenges and to manage multiple aspects of a business operation. From marketing to accounting to logistics and beyond, entrepreneurs get to oversee the many facets of running a business.

But isn’t easy. In fact, data shows that 90% of startups fail. Despite this, entrepreneurship remains an extremely attractive path. Like many high-risk activities, it often draws people who see the risks as an exciting challenge — and not a disclaimer.

And while the risk might be great, so are the rewards. Entrepreneurship is easily one of the most creative forms of business — and it can be immensely satisfying on a personal level.

 

Continue Reading at Hubspot.

charles daly content marketing writer

How to Get Started in Sales: Acronyms, Tech, and Tools — Salesforce

Sales in the digital age isn’t just a matter of helping customers find solutions: Salespeople must know the tools, terms, and tech that drive their careers.

The data and variables behind a sale have never been so numerous and complex. Fortunately, tools, including configure, price, quote (CPQ) software and customer relationship management (CRM) platforms, make it possible to take a data-driven approach to every aspect of the sales process, from client-facing pricing and quoting to the hiring considerations and training that go into assembling an effective sales team.

This technology, paired with savvy sales management and a knowledge of the variables at work, can help take your sales team’s effectiveness to new levels. Here are a few tricks to get the most out of your sales data and technology.

 

CONTINUE READING: at Salesforce Canada 

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8 Creative Ways to Use Instagram’s New Multiple-Image Posting Feature — Salesforce

In early 2017, Instagram announced its new multiple-image posting feature, also called a “carousel.” It lets you post up to 10 photos in a slideshow or an album. This is an exciting tool for brands and businesses: It’s designed to maximize engagement, refine storytelling, beautify your feed, and even optimize ad placement.

Along with the proven success of Instagram Stories, the carousel will likely be a hit with users and evolve as more engage with it (rather than the lukewarm reception to recent updates rolled out by Facebook and Twitter).

We’re just seeing the beginning of what can be done with the multi-post carousel. Here are few ideas to help you get creative with your posts.

Read on at SalesForce.

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7 Reasons to Bring a Tarp — DD Hammocks

My girlfriend and I balance each other out perfectly in the outdoors. She’s a climber and I’m a waterman. She knows how much food to pack, down to the calorie, and I (almost) never get us lost. She has all this camera gear, and I never get cold so there’s always room in my pack where warm layers should be.

But we have radically different ideas when it comes to shelter. I have one criterion: if it keeps the rain off, I’m good.

She, on the other hand, thinks shelter should:
> Keep the rain off.
> Keep the wind out
> Keep mosquitos and midges out.
> Act as a barrier against things that crawl and slither.
> Provide privacy
> Keep out murderers and tent burglers.

Guess who wins that argument? When we camp together, we usually sleep in a tent. But I have learned (the hard way) that it pays to bring a tarp even when you’re sleeping in a tent.

Here are few things you can do with your tarp other than sleep under it.

 

Make a Raft

Let’s start with the Macgyver option. Maybe you’re taking a shortcut across a lake, maybe you’re bored in camp on a rest day and need a project, or maybe you actually need a raft for survival purposes.

With just a few branches and some paracord, you can turn your 3×3 tarp into a raft. You can make an oar with the tarp bag and the right shaped stick.

Continue reading at DD Hammocks Adventure Blog

Take the Easy Route: 6 Ways Service Cloud Helps You Help Your Customers — Salesforce

The days of waiting on hold when you have a service issue are coming to an end. Customers no longer have to explain a problem over and over to each new rep, and agents are expected to resolve issues on the spot. While this is great news for customers, it’s a challenge for businesses: The changes in service technology have raised customers’ expectations, and efficiency of service has become a key factor in overall customer satisfaction.

Service Cloud by Salesforce turns your contact center into an engagement center. It gives your agents the tools they need to provide world-class service across a range of devices. Here are six ways Service Cloud makes life easier for your customers, your service team, and your business in general.

Continue reading at SalesForce Canada.

eLearning Dropout Rates and what to do About Them

It seems like everyone’s taking an e-course these days. But according to recent studies, only a tiny fraction of them are actually finishing their courses. These eLearning dropout rates illustrate some hard truths about training.

eLearning Dropout Rates

eLearning Dropout Rates

The attrition rates for e-courses are like nothing we’ve ever seen in classroom learning. A study by Warwick University, in the UK, found MOOC completion rates as low as 7% and never higher than 59%. By comparison, New York City’s public schools have a completion rate of 70%*. A similar study conducted by ResearchGate found a 6% completion rate across eLearning platforms. That’s a 94% dropout rate.

Experts have weighed in on the reasons for these numbers, citing everything from busy students to poor content and even browser compatibility issues. The good news is, we can remedy many of these problems, and the statistics show marked improvement in completion rates when trainers implement new strategies.

Continue at ThinkingKap Learning Solutions.

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How to Set Up Your Service Cloud Platform for Maximum Effect — Salesforce

Once upon a time — just a few years ago, to be more exact — a company’s blog (assuming they even had one) had nothing to do with the service department. Sales was largely ignorant of what customers were saying in forums and on social media. Managers had no choice but to rely on metrics that were vague, incomplete, or totally irrelevant.

Then Salesforce introduced Service Cloud. It brought all of this together in a single customer service platform, and it not only streamlines existing elements of your business but, when used to maximum effect, allows you to connect more broadly and deeply with customers. With Service Cloud, your company can make an impact that would have been unimaginable in the pre-Cloud world.

Here are a few best practices to get the most out of Service Cloud.

Keep reading at Salesforce Canada

Sales Tips Anyone Can Learn from Watching Commercials–Salesforce

“Don’t touch that dial!”

“Don’t go anywhere, we’ll be right back!”

Television programming used to convincingly guide viewers through a show, and viewers would watch the commercials. But there’s no dial anymore, and when a commercial comes on, you’re already in 15 other places in your browser or on your phone.

Because of that, commercials should have died off with our ability to stream on demand. Instead, they rose to the challenge by providing content that’s almost as entertaining and addictive as the shows they interrupt. They do this by sticking to the fundamentals of good sales and good storytelling.

For that reason, commercials are like free mentorship for anyone in sales. Don’t skip the ads: They will teach you how to make people laugh, cry and, most importantly, how to hold their attention. A person’s attention is the most precious currency in the digital age.

Here are a few important takeaways from commercials both on- and off-line, including the cult favourite: late-night infomercials.

Read on at SalesForce Canada.

10 Scientifically Proven Tactics to Stay Productive–Salesforce

There are many factors you and your team are unable to control when it comes to performance. You have economic constraints, each individual has limitations on their skills and brainpower, and there’s no way to guarantee that people in your workplace will always get along.

Productivity, on the other hand, is uniquely hackable. Since there’s so much riding on productivity from a financial standpoint, experts invest in productivity and behavioural science research. This research has evolved into a number of tips anyone can use to improve their efficiency, including the following 10 productivity hacks.

Keep reading at Salesforce Canada

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