Jay-Z’s “Off That” is a concise guide to what was no longer cool as of 2009: everything from baggy clothes and Timbs (Timberland boots,) to fighting in the club and telling your girl you love her.

We writers could use a similar style audit. With all the wackness being perpetrated in the writing game today, it’s time for a little perspective. Here’s a writer’s list of “don’ts” for 2017.

The Word “Just,” we off That.

Remember Marissa Cooper on The O.C? She had this tick where every time she needed to express herself or work through a dilemma she’d start by saying “It’s just…” in a breathless voice. It was part of the reason some people were happy when she got killed off.

That’s what you sound like when you send an email “Just checking in…,” or “Just following up…,” or “Just wanting to know…”

Just stop it. Get to the point, say what you mean, mean what you say. The word “just” damages your credibility.

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Written by Charlie