The world’s largest manufacturer of cosmetics is getting a training makeover. A new platform at L’Oréal has positioned the company as a training trendsetter by putting sophisticated learning tools in the hands of their marketing team.
The GMAT for Marketers
Essentials of Digital Marketing–developed in collaboration with the learning specialists General Assembly–is an assessment based program. Students use the result of a comprehensive evaluation to choose from over seventy modules according to their individual needs and interests. L’Oréal hopes to up-skill the entire marketing department and introduce technical innovations company-wide.
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