Springsioux
Alisa Gusakova
Rings by Springsioux
Photo by Sime Eskinja
The orange typewriter welcomes Pierre-Antoine De Myttenaere and Alisa Gusakova, founders of the lifestyle brand Springsioux. This summer they will launch a collection made by a ‘tribe’ of artists from Paris and beyond. Drawing from street art, tattooing, after hours culture, and music (with a mix-tape on their website). Springsioux began with an update on the rock and roll essential, the black t-shirt, adding creatures from Native American lore.

  Springsioux’s 2012 line features silk t-shirts, fish leather bracelets, and a capsule collection combining silver and fur by Orange Typewriter Guest and fur master Quentin Veron.

S&D: How did you assemble the tribe?

PA: Springsioux began with a t-shirts line I put together when I was playing in a new wave band. Alisa managed our Russian tour and during this trip we shared ideas and realized we had a lot in common. We found a perfect balance between creative energy and business so we decided to partner up and launch a jewelry line.

Our friend Photographer Pierre Yves Toledano was also with us during this Russian tour that gave birth to a team with the motto: work hard, party harder. 

Springsioux
Pierre-Antoine live in
St. Petersburg. 

S&D: What have been some influences on the style of Springsioux?

Alisa: We are influenced by underground subcultures linked to heavy metal, and by native American and Mexicans artwork. We try to combine both universes into something unique using unusual combinations of material like fish-leather and silver…I fell in love with fish-leather several years ago in Russia: we can credit Alexander Wang as a major inspiration for our work with this material.

Springsioux
the Tribe’s DJ Victoria Frangie

S&D: Has your personal look influenced Springsioux or visa versa?

Alisa: Our first creations were what we wanted to wear but couldn’t find in other brands. We don’t really think about what people are expecting to buy, we focus more on creating pieces we love. Springsioux gives us the opportunity to enhance and share our wardrobe and our personal style.

S&D: Tell us more about the Tribe’s Paris roots.

P.A: As the months passed, we gathered talented people who believed in us. DJ Victoria Frangie became our brand ambassador. Music video director Aurélien Offner joined the tribe, and we’ve recently started a collaboration with tattoo artist Eddie Czaicki on a t-shirt line which will be released in September. We are also currently working with fur designer Quentin Veron on an accessory line. As we collaborate we strengthen and expanded the tribe. This is what makes these projects totally exciting.

Springsioux
“Springsioux is a tribe, weaving through the crowd,
remaining alive in the darkness…”

S&D: The brand’s motto is ‘alive in the darkness’ describe what this means to you:

P.A: Springsioux has evolved in the shadows. We are not interested in the mainstream culture; our goal is to create something different and powerful, something for a person to wear while doing his/her own thing. We’re fighting against conformity and creating a community while we’re at it…Springsioux is a tribe, weaving through the crowd, remaining alive in the darkness.

Springsioux
Interview by Charlie Daly

Next time: The Orange Typewriter crosses the Atlantic and Lake Michigan to meet Craig Engel and Lorrisa Julianus: partners on stage, in the studio and in life.

Written by Charlie